This Française des Jeux (FDJ)France’s leading betting and gaming operator announced, together with French football club Paris Saint-Germain (PSG)carried out a campaign for promoting responsible and fun sports bettingAs well as remembering that minors cannot place bets.
They stated from the operator that Preventive information campaign on Responsible Gaming that started on 16 JanuaryIt was done by your sports betting brands ParionsSport online and ParionsSport outlets.
Additionally, “ParionsSport, PSG’s premium partner by 2025, wanted to launch a social media communication campaign with the Paris club to fight against gambling among minors and avoid excessive gambling.
“This awareness campaign, co-broadcast on television and social networksA first in France between a football club and a sports betting operator,” they said.
Also, thatIt contains two 23-second films in which PSG players appear and reminds you that sports betting is prohibited for minors. and that you need to set limits so that the game continues to be a pleasure”.
“The two campaign films each feature nine PSG players (Gianluigi Donnarumma, Hugo Ekitike, Kylian Mbappé, Nordi Mukiele, Neymar Jr, Danilo Pereira, Sergio Ramos, Renato Sanches, Vitinha) are preparing for the match in the dressing room,” they detailed.
About, Richard Courtois, Director of Sports Betting and Poker Activities, FDJ GroupHe said: “We are pleased that our collaboration with Paris Saint-Germain has allowed us to jointly propose an awareness campaign on a key issue for ParionsSport and the FDJ Group, which is at the heart of our responsible gaming model.”
“Sports betting should continue to be a recreational activity and should be directed only to persons of legal age. We hope that this message that the FDJ has communicated over the years and now with Paris Saint-Germain will resonate with as many people as possible.“, added.
Cynthia Marcou, Director of Sponsorships at Paris Saint-Germain, said: “As a club of the new generation, Paris Saint-Germain is particularly sensitive to ethical issues and risk avoidance in sports betting in particular. At ParionsSport we are pleased to promote a healthy and responsible practice. We hope this campaign reaches club fans and beyond to make a real difference.”
FDJ and Problem Gambling
Meanwhile, FDJ Group is “at the heart of the responsible game development model” and “from the design to the sale of its games, For over two decades, the FDJ has been committed to preventing the risks associated with excessive gambling as well as gambling among minors.both at retail outlets and online, so gaming remains a pleasure”.
“All land holdings affiliated with the FDJ have been trained to refuse to sell to minors.. In case of non-compliance with the sale ban to minors, constant checks are carried out at the points of sale, especially through mysterious visits, together with a system of sanctions. In 2022, about 2,700 checks were carried out with a system that has no equivalent in France. Brochures and a self-assessment test are also available at all FDJ outlets.”
In turn, they pointed on the online channel “FDJ offers tools that allow players to set game boundariesEvaluate their games and even avoid playing them.
“Furthermore, FDJ was the first operator to take action to remind good gaming practices through targeted advertising campaigns in over five years. FDJ Group allocates 10% of its brand communications budget each year to preventing excessive and petty gambling”, they pointed.
Finally, “The group is proud to be the first operator to launch an awareness campaign in partnership with an internationally renowned sports club to increase the reach of prevention messages.”.
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