Only one week left to start. ICE Londonand the industry’s expectations cannot be higher. The global industry will gather once again at ExCel London, which now occupies a record net area of 51,466 m2 and 41 pavilions, promising to be packed with three days of networking, education and gaming news at one of the industry’s biggest events.
Among companies returning to London for the first large-scale edition of ICE since the pandemic ended Merkur Gaming.
Here, the gaming brand, which is part of the German Gauselmann group, will showcase its latest products in a giant booth, which will be accompanied by representatives of its sister companies and various countries where it is present.
Before the event, Yogonet i talked to David Orrick, Director of Industrial Relations at Merkur GamingAbout what ICE’s showcase will look like this year, how important it is for ICE to return to its pre-pandemic glory, and how the company has been able to prioritize innovation during this complex time.
The company will participate in the next edition of ICE with “the biggest and brightest booth in the pavilions”. No.North of Excel London“. What will happen? Visitor come to the podium?
Whoever passes the well signpost Excel’s N4 gateyou will be welcomed Mercury Earth. As a tip, take a quick look or always head to the well-attended information booth and prepare to be inspired by the range of products on display.
You will find a wide variety of progressive systems Linked Bonus: Connection Zone, solar link, Chinese Jewelry, myth related to full chen Y red pocketin addition to the screen Mercury Mystery.
Add to that a new Jackpot showcased at the international fair, in short “Five“This is a cabinet innovation”local“with a series of new games to become powerful heroes with a multiplayer application and not forgetting the impressive and theatrical presentation of the game” Mercury Roulette, And it’s clear that there’s a lot to see and maybe even play.
Given the status of ICE Londonon As one of the main world events of the sector, what are your expectations and goals from the fair?
ICE is returning to its traditional histories and venues after almost three years of waiting. A very welcome return on a fair that Merkur considers a “local event”. Just as the whole world has changed since 2020, all the dynamics of the gaming industry have also changed.
Both land-based and online gaming has expanded into an area where content is king, entertainment is more critical than ever, and therefore an important element of industry-wide social responsibility.
Merkur is an established omnichannel solutions provider and our main goal at ICE is to present our Merkur World to visitors across all industries and around the world.
We look forward to a great show: There will still be challenges in the field of B2B gaming fairs, but one that we hope can return to its world dominance.
Merkur Gaming will receive the support of other members of the family at the fair, What regional subsidiaries related to Merkur eSolutions and online gaming specialist eGaming edict. What can you tell us about this versatile approach?sector your game?
The Merkur presentation, as mentioned earlier, represents the global state of our omnichannel solutions. That’s why we have a solid reputation in many of our national subsidiaries, such as: merkur dosniha from Spain, Merkur Gaming Netherlands, Draft from the UK (with separate offerings for online and land-based play); Representative offices of our Latin American companies in Argentina, Colombia, Mexico and Peru, as well as our subsidiaries in Romania, Bulgaria and Serbia, highlight our strong presence in Europe together with their colleagues.
The event comes as we enter a new year for gambling. How do you evaluate the company’s results in 2022 and what can we expect from it in 2023?
Not surprisingly, post-pandemic 2022 has witnessed the gradual and successful market recovery of the gaming industry worldwide.
But even during the darkest days of the pandemic, forced shutdowns and subsequent financial downturns, Merkur continued to work: particularly in the areas of research and development and product planning.
Many of the innovations to be seen from Merkur at ICE 2023 are the direct result of its extraordinary commitment to keep working, whatever the challenges.
What other industry events does the company plan to attend in 2023?
While the Merkur 2023 trade show schedule is still in the process of being fine-tuned, it is hoped that our success and commitment to Latin America will bring us back to Lima. Peru Game ShowOur growth in Eastern Europe, the Balkans and beyond Serbian, Romania Y Bulgaria and of course, we will have our traditional significant asset. G2E Las Vegas in autumn. Our customers look forward to our participation in this and other events, and as always, our commitment to our customers is as strong as ever.
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